Motorola is currently owned by Lenovo and the company managed to gain the 3rd spot more than double the growth in the U.S. over the last year. The source reports that Motorola sales in the U.S. soared to 131% in 2021 compared to the year before that, which is an impressive feat.
Motorola Paves a Way Towards Success with Great Mid Range Offerings
For those who do not know, Motorola was the largest handset OEM in the U.S. back in 2008. Back then, feature phones ruled the market. However, this is the first time the company has managed to enter the top three in a standalone smartphone market. Counterpoint also states that Motorola has also claimed the number two spot in the U.S. smartphone industry for phones that are priced at $400 and below. A large part reason behind Motorola’s success is LG’s departure from the smartphone market, considering how the spot was reserved by LG before the company shuttered its smartphone division. Here’s a statement from Counterpoint Research Director Jeff Fieldhack, Apple and Samsung on the other hand managed to enjoy the highest market share in the U.S. over the last year with 58% and 22% market share. Sure, Motorola only getting 10% looks tiny in comparison, but let’s see how this pans out for the company as it focuses on launching more affordable phones along with flagships. Motorola used to be my favorite smartphone company growing up and it is genuinely good to see the company coming back to success.
